As the head blogger for KFCI (and the co-owner of my personal lifestyle blog), I place a lot of emphasis on the blogosphere and the power derived from content put out by these communities. So many brands are now turning to bloggers instead of, say, celebrity endorsements, because consumers tend to place more trust in the “everyday person” who is shopping for the same products and deals they are. “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.” (source)
Needless to say, I was excited when I found out ISSE Long Beach 2015 joined the world of blogging by deciding to feature a one-on-one Blogger Cafe (for the first time!), giving top beauty influencers from across the U.S. the change to meet with show exhibitors. Show attendees will also have the chance to meet with these beauty influencers throughout the show and can win a VIP gift bag!
Each beauty influencer will nominate the best new product, best established product, and best of show in hair, nail and skin from exhibitors across the show floor. Each exhibiting company has 7 chances to win! The “Best of Show” will be announced by celebrity hairstylist, Ted Gibson, at the Night Out Party on Sunday, January 25 at Sevilla Nightclub.
I can’t wait to hear more about this new venture! It’s such a great way to connect with new people in the industry and broaden your network. Are you going to the show? Let us know your thoughts in the comments below or stop by our Facebook!