Vice President of Salon Services & Trend at Ulta Beauty, Nick Stenson, found inspiration for the Ulta Beauty booth from “Noises Off,” a Broadway play where the audience was witness to the backstage “madness” that fueled the action on stage. We translated his vision to the booth design which features a show stopping stage fit for a fashion week runway. Beyond the stage, sits a mosaic of LED panels anchored to the stage wall, featuring Ulta Beauty brand videos, artist biographies, and backstage coverage.
The fun continued on the flip side where models were being prepped by Ulta Beauty artists at custom vanity stations, visible through clear acrylic panels which were beautifully edge lit with LED lighting. After the model prep sneak peek, attendees were drawn into the custom “Benefit Brow Bar” stations complete with spinning signs, adorning the top of each vanity. From Broadway to the world of beauty, we loved bringing this booth to life on the show floor.
Here’s what Nick had to say about working with our team on the booth design :
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