Sustainability is no longer about doing less harm. It’s about doing more good.
Jochen Zeitz
The Body Shop
Concept to Creation
Request
Wanting to get a jump on this project prior to the holidays, repeat client The Body Shop and the Katherine Frank Creative team began conceptualizing their ULTA FLC 2023 booth in early December. Their request: design and produce an experiential booth that speaks to product and ingredients in a fun, natural, and relevant way.
The goals were to drive brand storytelling and body care category knowledge specific to their hero products: body butters and yogurts. Additionally, the booth needed to have specific wayfinding, with signage as sustainable as possible.
Rendering
When ideating on this project, Katherine Frank Creative knew we had to deliver two things: a design that captured The Body Shop’s commitment to our environment, and a fun, engaging, and interactive atmosphere.
The impactful structural frame helped secure the “Farmer’s Market” feel of the space while also providing a backdrop for the impressive graphics. When a client has six changemaking certifications – all of which alter the way you think about doing business in the future – it’s important that all of them are highlighted. All the extras, such as a yogurt-delivering customized bike cart, a mixed medium of naturally finished product displays, and fresh ingredients to showcase their body care assortment, helped set the stage for the shoppable, market-like experience.
Realization
Using sustainable framing and signage, as well as up-cycled pottery and locally sourced florals, our team helped deliver an engaging, eco-friendly showstopper that captured exactly what the client had envisioned. Attention to all the final, brand-specific details is just one more benefit of partnering with Katherine Frank Creative.
