Sexy Hair was created in Los Angeles, California in 1998 and the foundation of the brand was built on the beauty of the people who lived here. This inspiration came in many forms, whether it was effortless beachy cool, individual street style, confident sexiness, or ravishing red carpet looks. This year, they were looking to get back to their roots by bringing west coast vibes to their booth through large format graphics, a stage showcasing their educational influencers and unique experiential elements. Most popular was the authentic sand pit complete with a custom surfboard and lifeguard chair, providing attendees with the perfect photo op on the beach.
