Hotaling Imports is the exclusive USA distributor to multiple children’s toy brands and wanted an open, clean and modern aesthetic in their New York Toy Fair booth. For their 20×60 booth, they wanted a look that cohesively represented the overall brand as well as each of the individual brands under their name. To achieve this, we used stacked cubbies to display the toys of each individual brand, giving each brand the freedom to tailor the styling of the cubbies to their products. Our portable, modular H-Line system was perfect for this booth since it was a rental display and one of the client’s main goals was to save money on drayage so we were able to keep their costs down in both respects and still achieve their vision.
