MONOCHROMATIC VIBES ONLY
Fur Professionals
Concept to Creation
Request
The team at FUR knows what they want. And what they wanted was their FUR Chartreuse to be the star of their booth. Known for their exceptional body care, FUR was ready to make a splash at the International Esthetics, Cosmetics & Spa Conference in New York earlier this year.
They wanted to highlight their products in a beautiful way, have enough storage for all the products they brought to sell, and have an area for demonstrations, all while keeping the flow of traffic in and out of the booth seamless for all attendees.
Rendering
At Katherine Frank Creative, we pride ourselves on creating beautiful booths from scratch. The creative process is part of the journey. Since FUR knew what they wanted so clearly, they came to us with a fully fleshed out layout. This was a new start in our team’s creative process, and we enjoyed it! We took their rendering and amplified into ensure it fit within the parameters of the space, and all the asks were within scale. We also incorporated built-in TVs for content and a custom-built table for a unique display area. The rendering process was quicker than usual which meant we got to the fun part even quicker…the build!
Realization
Seeing everything come together never gets old. On the show floor of spa brands, you tend to see a lot of white, clinical styles; FUR Chartreuses stood out in the best possible way with its unique design! As you entered the show floor, it was truly the first thing you saw, even as it was set halfway down the first aisle. You couldn’t help but to be drawn to it and the wonderful team working at the booth. From the custom printed floor to the illuminated pedestal that held their iconic FUR oil factory, everything about the booth told the story of FUR. It was a pleasure to work with the entire team, and we can’t wait to see what they come up with next!