With the exception of two booths we made modifications to, every one of our displays at this year’s ULTA GMC was brand new. Most brands have a “go big or go home” mentality when it comes to this event because it is the only time Ulta’s General Managers come together...
![Ulta GMC 2019 Recap](https://katherinefrank.com/wp-content/uploads/2019/04/benefit-bg-blog.jpg)